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An effective and inexpensive marketing idea that has been around for decades is networking. Social networking via the internet including Facebook, MySpace, LinkedIn and many others seem to be the latest craze, although time and time again, face to face networking has been successful in bringing together many new contacts and business opportunities for professionals of all industries.

Understanding that networking groups on a face to face basis are critical for opportunity, more and more businesses, independent contractors are coming together. Business and Networking International, the Chamber of Commerce, Toastmasters, and the American Legion are just a few of the organized networking groups located all over the world. This will in fact increase your potential and provide you with a chance to share your experience with a group of untapped prospects.

Another option would be to start your own networking group. Likeminded professionals meeting once or twice a month at a pre-determined location to “tout” the services or products they provide. Starting your own group gives you control over the size of the group and the types of professionals who will be attending.

Either option provides an opportunity to meet people and share ideas with folks who have the same goal in mind. Let’s face it; we all want more prospects, clients, customers or buyers. No matter what you have to offer, someone else needs what you have and the success of any business starts with getting in front of more people.

When attending a networking meeting, be sure you have twice as many business cards as there are attendees. Each participant should receive two cards from you. One for themselves and one to give someone they may know.

At each meeting, you will be given the opportunity to give a one to two minute commercial about yourself and your products or services. Rehearse what you are going to say. Then rehearse it again. The spotlight will be on you and you want to make your first impression your best impression.

When joining or starting a networking group, evaluate the variety of professions attending. If there are only 10 people in the group, are they all real estate professionals? If there are a mixture of real estate professionals, Insurance Broker, Doctors and Contractors, which one would be a bigger plus to enhancing your business objectives? These questions are important so consider them carefully.

Face to face networking is an inexpensive way to meet new people in a short amount of time that are looking for other successful businesses to help promote each other to achieve a common goal. It’s a fantastic avenue. And who knows, you may make a few friends along the way.

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